The Rebrand is here!

To celebrate our 2 year anniversary, we decided to take a pause to catch up on orders, and to have a moment to assess the business. The past 6 months have been crazy, so it was great to have some time to pause and take stock of exactly where the business was.

There were a number of issues creeping up, and tasks that I had put off for the longest time, so this was a brilliant opportunity to implement all the new ideas, systems, and new tools that were available to me.

With that said, I've compiled a list of all the changes and improvements that have been made over this 2 week period (a ton of coffee has been involved):

Branding

New Logo

New branding

New colour scheme

Website

Overhauled website design entirely with new branding and colour scheme

Optimised web development for mobile

Restructured navigation

Applied consistent image photography

Set up order management hub

Overhauled custom page

Set up events page

Set up social media page

Decluttered website for greater efficiency

New processes for image compression for faster load times

Integrated Trustpilot for customer reviews

Custom product design studio

Set up ambassador programme

Set up Student Beans Student Discount

Increased commitments to carbon footprint reductions

Overhauled FAQs

Translated website into French for international shipping

Translated website into Spanish for international shipping

Updates our Body Positivity page

Launched Hook & Flanker Academy

Added Notify when back in stock function

Implemented Royal Mail as a courier

Developed Our Story page

Started blog

Introduced Barbarian and Lions tour collections (coming soon)

Implemented live tracker for total orders and customers (over 1600 is wild)

Infrastructure

Klarna

Now allows order tracking on the website

Customers can now self service returns and refunds

New supply chain set up for regular shipments of stock

Reduced product range to allow focus on core products

Tighter integration between all platforms

Increased automation on emails

AI integration with basic customer service queries

Utilised more advanced shipping and return platform to allow return slips and flexibility with couriers

Packaging

New packaging

New inserts

New labels for fleeces

I will likely add more features and functionality ahead of the rebrand in 4 days as I have no concept of the word chill, so keep a look out for any new changes.

Brad